Rizzo-Isms are “Attitude Adjustment Strategies” that will take you to a better place in Business and in Life. They are designed to help you to reduce stress, acquire a positive attitude and to create habits for success and happiness.


If you get your words and attitude going in the right direction you will notice a shift in the way your day and your life is going.


Visualizing how you want your day to go instills faith, along with increased desire and intention that will power you through the day.


Circumstances are merely events that happen in your life.  It’s what you do or how you choose to respond that determines how your story is written.


Many gifted and talented people don’t achieve their goals or fulfill their potential because they keep hearing and replaying the same recording over and over again.


“This just isn’t going to work!”

“I just don’t have the money and never will!”

“I’m not lucky!”

“I can’t believe how stupid I am!”

“This happens every time I try to improve myself!”


The spell has been cast and the culprit is….You guessed it.  Self-curse-talk. Not only can this culprit ruin a promising day, it can also destroy an entire lifetime of promise.


Steve Rizzo is the Attitude Adjuster. You can’t attend one of his keynote speeches, seminars, or read his books and leave with the same attitude. He’s a personal development expert, motivational business speaker, corporate-comedian and best-selling author. It’s no surprise that Steve is also a Hall Of Fame Speaker Inductee. An honor bestowed upon on fewer than 200 speakers worldwide since 1977.




Anyone can tell you that one key to living a happy, successful life is having a positive attitude, especially during adverse times.  I know that sometimes there just isn’t justification for all the unfortunate things that happen to us.  But I also know that we all have what it takes to deal with misfortune when it occurs.  This is what acquiring a positive attitude is all about.  It’s about fortifying yourself for a fight with a very real enemy: Your own negativity.

I know this is much easier-said-than-done.  I know that sometimes it seems impossible to stand tall and be positive when it feels like your world is falling apart around you.  Yet this is something that can be achieved, and it’s an attitude that’s worth acquiring and keeping sharp.  Who knows?  Your life may depend on it someday.

The word “positive” seems to frustrate a lot of people.  I hear people say, How do you expect me to be positive when nothing in my life is working?”  Or, “It’s easy for you to be positive and feel blessed.  You didn’t lose someone you love, or you didn’t lose your job.”

Maybe we should consider a more realistic interpretation of what it means to be positive. Being positive isn’t always a Disney movie.  I have learned that being positive isn’t always about feeling good.  Oddly, it’s healthy to feel bad sometimes.  That’s a good thing.  That means you’re not a robot.  Are you with me?  And being positive doesn’t mean we never make mistakes.  True positivism is knowing that we learn from making these mistakes and move forward with an optimism that we are better people for having made them, richer, deeper and more resilient than before.  Being positive doesn’t mean that we should always smile and enjoy every moment of our lives.  Give me a break!  It’s knowing that sometimes it’s okay to cry, mourn and feel sad.  You don’t always have to be in control of your emotions.  Sometimes it’s okay to get angry and lose your temper.  Don’t worry, your positivity license won’t be revoked.

People who are generally positive have problems just like everyone else.  What separates the chronically positive from everyone else is that they know that their problems are simply part of the process of life.  After, and sometimes during a crisis, positive people respond to a habitual mechanism that enables them to pay attention to parts of their lives that don’t make them want to spontaneously burst into tears in the middle of the produce aisle.  They find a way to shift their perspective and hold on to only the things that bring them joy.  This is the quality that keeps them from feeling victimized.  Pain is unavoidable, but to a person with a positive attitude, that’s all it is: pain. It’s simple, temporary and often uncompounded by doubt and comparisons to past experience.

Positive people instinctively know that adversity is necessary in order for them to grow. We are here on Earth to experience, learn, grow and become the person we are meant to become.  It can’t be stressed enough that the filter through which you view experience ultimately determines who you become.  How we choose to experience what happens to us, be it good or bad, will determine what we learn.  What we learn determines how we grow, and this continued growth is what shapes who and what we become.  If we can comprehend this, it will help free us from feeling victimized when times are tough, and just maybe help you to compare a challenging situation with a pop quiz in Life:101, rather than, say, the apocalypse.


Steve Rizzo is the Attitude Adjuster.  You can’t attend one of his keynote speeches, seminars, or read his books and leave with the same attitude.  He’s a personal development expert, motivational business speaker, corporate-comedian and best-selling author. It’s no surprise that Steve is also a Hall Of Fame Speaker Inductee. An honor bestowed upon on fewer than 200 speakers worldwide since 1977.

Please feel free to share your thoughts and insights. I welcome all comments.


Defining Success

“Success is most often achieved by those who don’t know that failure is inevitable.” – Coco Chanel.

Throughout the course of human history, we have seen people tumble, fall and still achieve something magnanimous, defying all odds. What is it about them that makes them so special? Is it their hard work, confidence, passion—or all of these?

On the other hand, there are people who manage to lead average lives without achieving anything significant. They’re content with the status quo.

Whether it is their fear of stepping out of their comfort zones or their tendency to shy away from opportunities, there are quite a few reasons some people might not be employing their full potential to succeed.

Wondering how you could make it from the latter category to the former? Let’s discuss some crucial aspects:

Defining Success

Although the idea of success is abstract, how you define it conveys a lot about your overall approach towards achieving it.

Generally, there are two ways of defining it: you either think it is only achieved by innate talent, or you believe that it’s something that can be earned.

Subscribing to any of the two beliefs has far-reaching consequences. The innate view will mean that it is out of your control and no matter how hard you try, you will not be able to achieve it. You are envious of people who are successful.

On the other hand, if you have the earned view, your approach will be drastically different. You know that you can get to the top. You just have to try hard enough. Apply yourself. Persevere.

Celebrate Failure! Viewing Failure as an Opportunity

People who have achieved something meaningful in life will have stories of failure to share.

These people did not give up. They viewed failures as stepping stones – learning experiences to reach the desired destination.

Overcoming Circumstances – No Excuses Whatsoever

From financial burdens to lack of education, the list of excuses for under-achievers can go on and on. They are never ready to take responsibility in life; whereas, people who thrive do not let their circumstances define them.

They refuse to be victims of the difficult things that life throws at them and choose to continue their struggle no matter what. Self-belief is the key for these go-getters.

With a complete understanding of the idea of success and the factors that lead to it, Steve Rizzo, a corporate motivational speaker, offers presentations for organizations worldwide. This comedian-turned-motivational speaker helps people uncover their true potential through funny and inspiring stories.

Subscribe to Steve’s Rizz-O-Gram and get access to free motivational videos every week.

Success Comes From Failure… Persevere!Walt Disney, the man who invented the American animation industry, was fired by one of the head editors because he ”lacked imagination and had no good ideas.”

With characters such as Mickey Mouse, Donald Duck and Goofy—this “unimaginative” man went on to literally redefine the American childhood. Talk about creativity!

Broke, depressed and divorced, J.K. Rowling was a single mother struggling to write a novel. Twelve major publishing houses at the time rejected her Harry Potter manuscript. It was in 1995 that a small publishing house, Bloomsbury, decided to take a chance. The rest, of course, is history.

Oprah Winfrey, the indisputable queen of television talk shows, did not have it easy either. Brought up in a low-income family, she had a pretty rough childhood. On her first job as a talk show host, she was fired and deemed ”unfit for television.” Today, she owns a media empire.

From the creation of classic sci-fi adventure movie ET to the universally acclaimed Schindler’s List, Steven Spielberg is one of the most influential figures in the history of cinema. Before winning his Academy Awards and Emmys, he was rejected twice by the University of Southern California’s School of Cinematic Arts. Today, the University has a building in the honor of one of the greatest directors of all time. (It’s probably their way of apologizing!)

Jerry Seinfeld, one of the most famous stand-up comedians, froze on stage the first time he went in front of an audience. He just stood there for around 30 seconds. Even after the setback, he did not give up and went on to become the king of observational comedy. Seinfeld, a sitcom set in an apartment building in the Upper West Side of Manhattan, came to be defined as “a show about nothing”—yet everything.

The Takeaway

All of these success stories have one recurring theme: Failure.

It seems as if the road to success is wrought with rejections, difficulties and a whole lot of hurdles.

What these and other successful people know about success is that failure is an integral part of it—that making mistakes is not bad, so long as you learn from them.

The key is to never give up and keep on moving persistently towards the goal. No matter how often you fail, perseverance will finally pay off.

Steve Rizzo, one of the top business keynote speakers, offers motivational presentations for personal growth and professional development.

With inspiring personal stories and life-changing success secrets, this celebrity motivational speaker helps people achieve their dreams. Take a look at some of his speaking programs.

Stress Has No Place in the Workplace!

Over the past few decades, stress levels of the American workforce have soared incredibly.

According to The American Institute of Stress, a whopping 80 percent of workers in the country feel stressed at their jobs.

From lack of control to excessive demands, there are many reasons that employees feel this way.

Stress can lead to greater absenteeism, lack of productivity and health issues. Increased rates of heart attacks and hypertension are two of the most common health issues associated with stress in the workplace.

According to the Harvard Gazette, medical insurance and sick leave are not doing the trick. It seems as if a different approach would be required. Here are some steps that managers can take to reduce stress in employees:

Lead by an Example

As a manager, your employees look up to you. A negative vibe from you would set the tone for everyone else.

Keep the lid on your anger. Elicit positive energy at work. This will keep your employees relaxed and will also be good for productivity.

Encourage Social Activity in the Office

Create a ”chill out” space in your office. This spot will allow employees to hang out with each other. This will help reduce stress and burnout.

Create a Pleasant Work Environment

A place that is dirty and cluttered will not help if you are trying to reduce stress levels among employees. Make sure that the office is cleaned regularly. You might also want to bring in some fresh plants to give the environment a pleasant feel.

Noise also plays a huge role in contributing towards stress. Give your employees quiet spaces where they can work without disturbances.

Have Flex Time and Remote Working Options

Employees spend so much of their time at work that the room seems to feel like a cell. The idea is to establish the office as a place that facilitates work and not the other way around.

Giving flex time and remote working options is your way of displaying trust. This, of course, comes with its own set of rules. This freedom will boost morale.

Steve Rizzo, one of the funniest motivational speakers, uses humor to inspire. This highly successful celebrity motivational speaker is hired regularly by organizations of all sizes for their events. Watch him in action.



I know how easy it is to play the victim when times are tough and it seems that your world has run out of saviors. It’s easy to blame outside circumstances for interfering with your plans and goals. There are a host of convenient scapegoats that are all too easy to give a role in your inner dialogue.

It’s easy to blame the weather, the economy, your spouse, your job, your boss, the government, nature, your zipper, or even God (God forbid) for your life not going the exact way you want.  Sometimes it’s very difficult to take responsibility for your success and happiness, yet that is exactly what you have to do.

When things aren’t going your way and everything seems to be falling apart around you, try to refrain from complaining.  Negative self-talk only makes matters worse, and in reality is a real beat-down for the people around you.  Instead, look for something good that might come of your circumstances. Sometimes you have to push yourself to see the bright side.  Don’t make this too difficult on yourself.

This is not brain surgery, but more like a brain adjustment. Just remember, that what you think is what you get.  If you can’t see the bright side, then step away from the situation for a while and focus your attention on something that will lift you up, like your children, or your dog or cat.

Another wise choice would be to get involved in some kind of activity that makes you feel good, such as walking or exercising, taking time for a funny movie or just sitting where the scenery is nice.  The goal is simply to get back to feeling good and go from there.

Every minute that you allow yourself to lapse into a negative state, the longer you keep yourself from the quality of life that you desire.  Methodically shift your thoughts to the things that you appreciate and little by little your negativity will dwindle. Be consistent with this and you will feel the difference as you continue to reject negative thoughts and gradually replace them with a new empowering way of thinking.  You will begin to respond to challenging situations from a position of faith, rather than fear, and expect good things instead of bad.


Steve Rizzo is the Attitude Adjuster.  You can’t attend one of his keynote speeches, seminars, or read his books and leave with the same attitude.  He’s a personal development expert, motivational business speaker, corporate-comedian and best-selling author. It’s no surprise that Steve is also a Hall Of Fame Speaker Inductee. An honor bestowed upon on fewer than 200 speakers worldwide since 1977.

Please feel free to share your thoughts and insights. I welcome all comments.


Facing Fear: Staying FocusedFrom asking your crush out on a date to skydiving, it is our fears that stop us from living fully. They are so powerful that they set us back each day.

We all want to conquer our fears to remove all the could-haves and should-haves from our stories. It is only through courageous living that we can do that.

Here are some ways you can handle fear more efficiently and live more courageously:

Choose to be Vulnerable

Brene Brown, author of the best-selling book Daring Greatly, has quite a lot to say about embracing our vulnerabilities. She argues that it is our belief in our unworthiness that prompts us to live fear-driven lives.

We are afraid to expose ourselves – to show others who we truly are. It is this fear of criticism and evaluation that is holding us back. In her book, she invites us to ‘dare greatly’!

Be Honest About Your Fears

It is difficult to deal with your fears if you are not honest about them in the first place. Research has shown that overcoming fears involves an accurate understanding of one’s own anxieties and limitations. Denial of fear will get you nowhere.

Expose Yourself to the Fearful Stimulus

One of the most effective ways of dealing with fears is to face them. Research has shown that repeated exposure to the fearful stimulus can tone down the fear response in the brain. Exposure therapy has become a common behavioral technique. It involves giving clients exposure to fearful stimulus in baby steps until it becomes more manageable. For instance, a person with fear of public speaking will be encouraged to first speak in small groups. Then, as the comfort levels increase, he or she tackles larger groups.

Find Ways to Manage Stress

Stress and fear are often connected with each other. In fact, feelings of stress are rooted in fear.

It is very important that you find a way to manage your stress levels more efficiently. Exercising and meditation are two incredible ways of doing that.

Rewire Your Brain

This might sound strange, but it is possible. Our brains are elastic – they have the ability to change and reorganize themselves with new connections. Rewiring of the brain will involve changing the belief systems.

Daily affirmations and mantras can prove to be very helpful. Also, reading books and attending motivational seminars can boost self-confidence and help in mitigating fears.

Steve Rizzo, a celebrity motivational speaker, helps people overcome fear. This entertaining motivational speaker employs the power of humor to make an impact. You can hire him for your next corporate event to help your employees better deal with their fears.



“Against the assault of laughter, nothing can stand.”

-Mark Twain


When I give my talks, people often ask, “What is it about comedians that separate them from everyone else?”  My answer is simple – it’s the way we/they look at life.  A comedian views life and all of its obstacles, tragedies, mistakes and embarrassing moments from an absurd or humorous perspective.  I go on to explain that in doing so, we are not negating the seriousness of the subject matter, but rather looking at it from a different perspective, the humor perspective.

Before you continue reading, I want you to once again read the above quote from Mark Twain.  In my view, that quote best describes the powerful energy that is unleashed when you choose to laugh in the face of adversity. I honestly believe that choosing to view life’s challenges from a humorous perspective is a key success strategy that everyone in business and in life needs to embrace. If you do you will come to understand that not even fear can stand against the assault of laughter.

Let me share with you one of the key factors that motivated me to leave stand-up comedy and move on to the speaking forum.  Following a comedy performance, I would often feel a huge surge of positive energy that made me feel like I could accomplish and achieve anything.  Sometimes after the show, I would go back to my hotel room to write in my journal or put together material for a new routine.  I literally felt this surge power through my whole body and my creative juices flowed through me, into the pen and onto the paper.  Other times I would go out with a group of people, party, laugh and have fun.  The point is that whatever I did after the show, all negative thoughts were banished, and whatever problems I had at the time, seemed manageable.  I was in the moment and enjoying it to the fullest.

Initially, I thought these power surges were a function of my ego, stimulated by the rush of standing ovations, signing autographs and people wanting to be around me.  Although all of these things definitely made me feel good, I knew there was something more to it.  Then one night at a show it hit me.  My life was at an all-time low.  I was either in a full-blown depression or on the brink of one.  All of the old fears and limiting beliefs that I thought I had conquered had come back to haunt me.

That night, it took everything I had to muster up enough energy and courage to step onto the stage.  I remember thinking how ironic life is.  I mean, there I was, waiting to perform before  a sold-out crowd of over five hundred people who wanted nothing more than to laugh and have a good time, when all I wanted to do was to go back to my hotel room and bury myself under the covers.

As soon as I stepped on the stage however, my personality shifted and the comedian part of me took over.  I got real honest and spent over and hour on that stage ranting and raving about how my life sucked.  Much to my surprise, the crowd loved it and couldn’t get enough.   In spite of how I felt, or maybe because of how I felt, I had one of the most spectacular performances of my career.

When I finally stepped off the stage the euphoria hit me with more intensity than ever before.  I remember saying to myself, “This is way beyond comedy.” I felt the invincible power of confidence and hope.  It was then that I understood what this power surge of positive energy was all about.   When I was up on stage, I shifted into a totally different state of mind.  Don’t get freaked out here, but there were times when I actually felt myself shift to a higher realm of consciousness.  A place where the Big Mouth inside my head had no power.  And of course, when shift happens, your life changes.

That night I did more than my usual act.  I let my Humor Being loose and allowed my higher self to take control.  I talked about some painful experiences from my past.  I literally laughed off my frustrations, pain, negative labels and innermost fears.  I vented my anger in a constructive way and the crowd loved it.  It was like therapy, with two major differences: it was fun to do and I didn’t have to pay for it.

A few days later, I began to reflect on what happened on stage that night.  Without my knowledge, the owner of the club had recorded my entire performance.  It felt strange listening to the recording and hearing myself rant and rave about my personal problems and history in such an intimate way.  Although I’m not one to avoid speaking my mind, I knew that what went on that night was beyond that.  If I didn’t know better, I would have thought that someone had slipped me some kind of truth serum that made me reveal parts of myself that I had never showed before.

I now know that it was my Humor Being pushing me forward (a part of my higher self that worked to expose my fears for what they were: nothing more than toxic data from my past).  Through humor I was able to shift into a higher state of consciousness.  At that moment. I experienced a profound, secure feeling that my negative labels and the fears that belonged to them would no longer influence me nor define my reality.

I also came to understand that the reason the audience enjoyed themselves so much was because they were laughing at a part of themselves.  In other words, my stories, and the humor behind, them helped the members of the audience to view their own personal problems from a healthier perspective.  I guess you could say our Humor Beings were communing.  We were feeding off of each other, all five hundred and one of us.

That’s another thing humor does–it makes us realize that, in the universal scheme of things, we are all made of the same stuff.  We all have fears, pain, heartaches and personal problems to deal with.  We just have different stories to tell.  It doesn’t matter who you are, what you do, or how much money you make.  It doesn’t matter if you’re black or white, male or female, rich or poor, conservative or liberal, gay or straight.  We all make mistakes.  We all have our successes and failures.  And we all have good times and bad.  Humor simply helps us embrace who we really are and gives us the peace to live with it and to move on.


Steve Rizzo is the Attitude Adjuster.  You can’t attend one of his keynote speeches, seminars, or read his books and leave with the same attitude.  He’s a personal development expert, motivational business speaker, corporate-comedian and best-selling author. It’s no surprise that Steve is also a Hall Of Fame Speaker Inductee. An honor bestowed upon on fewer than 200 speakers worldwide since 1977.

Please feel free to share your thoughts and insights. I welcome all comments.




Often times when I’m in the midst of a stressful situation I vent my frustrations in the voice of a famous person, cartoon character or a particular accent. You might call me crazy but since I’m good at it and enjoy doing impressions, the result is that the tension dissipates, my mood changes, and I’m able to find enjoyment in the moment and bounce back.  It doesn’t matter if I’m alone or with others, it works every time.

One evening, after a twelve hour rehearsal, I was driving home from the city anticipating a relaxing evening at home.  I was in a great mood having just spent the day playing the Cowardly Lion in a business parody of The Wizard of Oz.  But as John Lennon once said, “Life is what happens to you while you’re busy making other plans.” 

There was construction on the Long Island Expressway, otherwise known as the Worlds Biggest Parking Lot.  It would be hours before I would reach my long awaited destination.  The probability of spending quality time at home with my wife was not in my favor.

My good mood was fading fast and my frustration was slowly but surely turning into anger.  Now, I don’t know what came over me, but suddenly I had the urge to vent and began shouting out obscenities in the voice of Lion from The Wizard of Oz.  The thought of the Lion swearing like a truck driver made me laugh.

Traffic was at a complete standstill and it was obvious that people were getting agitated.  To make matters worse, some of the drivers were moving onto the shoulder of the road and then trying to conveniently force their way back in line.  This is something New Yorkers don’t take lightly.

Tempers were flaring, horns were sounding, and people were cursing and making all kinds of hand gestures.  As all of this is taking place, I’m behind the wheel of my car, motioning to the other drivers (as the Cowardly Lion).   “Grrah, grraha, aha, aha, ahaaaa, I’m afraid!  I wanna go home!  I wanna go home!  Everybody is cutting ahead!  I don’t like traffic.  I wanna go home!   Ahaa, ahaa, Haa!”

Humor is subjective and you may not find this funny, but if you had seen the expressions on the faces of those I passed   I guarantee you would have laughed.  I could only imagine what they were thinking or saying.  “Don’t look at him honey!”  “Lock the door and look straight ahead!”  “What’s wrong with that guy?  No, don’t look at him.   He’s not right!”  “I’ll bet he’s some kind of pervert. He’s probably naked from the waist down!”  “Please!  Just look straight ahead and keep driving.”

While you might think I’m nuts and anyone witnessing my crazy antics might agree, at least I know I will be going home to my family or to a client meeting or making an important decision in a GOOD mood.  In fact, my energy level is cranked.  Why?  Because I am able to change my state of mind.

I’m actually going from a bad mood to a good one, just by choosing to make a slight shift to see the humor in a tough situation and allowing myself the freedom to laugh.  In my view, this Common-Sense-Success-Strategy needs to be embraced by people in all walks of life, both personally and professionally.

Choosing to defuse a stressful situation with humor is the fastest way I know to bounce back and acquire the attitude you need to succeed while enjoying the process. I guess this is one of the reasons why people call me a Funny Motivational Speaker, or in this case, the Wizard of Laughter!


Steve Rizzo is the Attitude Adjuster.  You can’t attend one of his keynote speeches, seminars, or read his books and leave with the same attitude.  He’s a personal development expert, motivational business speaker, corporate-comedian and best-selling author. It’s no surprise that Steve is also a Hall Of Fame Speaker Inductee. An honor bestowed upon on fewer than 200 speakers worldwide since 1977.

Please feel free to share your thoughts and insights. I welcome all comments.